As a pilot project launched by MOME Digital Craft Lab a design assignment under the title “Add to Cart Jewellery” was implemented at the Metalwork class of MOME’s Product Design Department during the spring. In cooperation with the DesignShop.eu, the students explored the possibilities of designing jewellery that can be multiplied by way of digital production to reflect on the potentials of online sales, as a result of which personalisable jewellery and collections of jewellery were created. Beyond presenting the products, the test assignments of BA students are intended to point out how online sales and product creation relying on innovative technologies can play a role in formulating a new shopping culture where the customer is an active participant in the design or implementation process.
Organised by MOME, DesignShop.eu
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